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Personalization at Scale: Leveraging AI for Hyper-Targeted Campaigns

🔍 What is Personalization at Scale? Personalization at scale refers to the ability to tailor marketing messages, product recommendations, and customer experiences across vast audiences, using automated, data-driven methods. The goal is to make each customer feel like the message was crafted specifically for them—without manually creating thousands of versions....

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Why Short-Form Video Is Dominating Social Media in 2025

As user attention spans shrink and competition for engagement grows, short-form video has become a powerful tool for marketers, influencers, and brands alike. But why is short-form video dominating social media in 2025, and how can your business leverage this trend? Let’s explore the reasons behind its meteoric rise—and how...

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