🔍 What is Personalization at Scale? Personalization at scale refers to the ability to tailor marketing messages, product recommendations, and customer experiences across vast audiences, using automated, data-driven methods. The goal is to make each customer feel like the message was crafted specifically for them—without manually creating thousands of versions....

As user attention spans shrink and competition for engagement grows, short-form video has become a powerful tool for marketers, influencers, and brands alike. But why is short-form video dominating social media in 2025, and how can your business leverage this trend? Let’s explore the reasons behind its meteoric rise—and how...