Both platforms, owned by Meta, dominate the paid social space. Yet, the nuances in audience behavior, ad placement, content format, and targeting make them uniquely effective for different business goals. With brands pouring more budget into performance-driven marketing, understanding where you get the highest return on investment (ROI) is crucial....

Consumers today search with images, speak their queries into smart devices, and even discover brands through social media feeds. Welcome to the era of “Search Everywhere” — a multi-modal, platform-agnostic world where brands must optimize beyond Google’s blue links. If you’re a brand or marketer looking to stay ahead, especially...